We revitalized the bank’s identity with a modern logo and brand guidelines, and improved the website for better user experience and functionality.
Spotlight embraced the task of rebranding, orchestrating a comprehensive transformation of its identity, website, and brand guidelines. The National Bank of Ethiopia aspired to attain a modernized identity and digital presence in harmony with its evolving role in the financial sector.
We initiated a complete identity rebranding, breathing new life into the bank’s visual representation with a modern and timeless logo, complemented by a set of brand guidelines. Our team revamped the website, concentrating on enhancing user experience, accessibility, and functionality.
The bank now proudly showcases a refreshed identity that authentically mirrors its stature and commitment. The redesigned website fosters heightened customer engagement, and the brand guidelines establish a clear framework for future communications, fostering trust and propelling growth.
