We crafted a brand-defining TVC celebrating bravery and motivation, collaborating with artist Skat Nati to shape Predator’s bold and motivating identity.
Introducing Predator Energy Drink in a market where such products were rare posed a unique challenge. The task was to establish a strong brand identity and connect with the Ethiopian audience.
Crafting a brand-defining TVC, we celebrated bravery and motivation, embodying Predator’s values. The collaboration with emerging artist Skat Nati, whose music resonated with the brand, added an exciting dimension. From concept creation to the defining TVC, we shaped Predator’s brand identity, making it a symbol of boldness and motivation.
Predator Energy Drink successfully entered the Ethiopian market, becoming a popular and affordable choice. The TVC and collaboration with Skat Nati not only conveyed the brand’s essence but also inspired consumers, positioning Predators as a symbol of boldness and motivation.
