Safaricom Ethiopia

We at Spotlight Ethiopia rose to the challenge, launching the One Move Away campaign. This campaign aimed to not only introduce Safaricom Ethiopia as a digital pioneer but also to foster a deep connection with the target audience. By understanding the unique aspirations and values of Gen Z, we crafted a campaign that resonated on a profound level.

Dankira

We crafted a vibrant brand around rhythm and music, encouraging self-expression with the tagline “lose oneself to the rhythm,” leveraging bold visuals and influencers for broad appeal.

The Incredible Generation

We launched “Asdemami Tiwlid” to normalize blood donation among youth, starting with a large event at Meskel Square and expanding to donation drives in 30 high schools.

Senselet Foods

Sun Chips and Spotlight embraced a creative marketing approach, launching an integrated campaign to raise category awareness and captivate the public.