Safaricom Ethiopia
We at Spotlight Ethiopia rose to the challenge, launching the One Move Away campaign. This campaign aimed to not only introduce Safaricom Ethiopia as a digital pioneer but also to foster a deep connection with the target audience. By understanding the unique aspirations and values of Gen Z, we crafted a campaign that resonated on a profound level.
Dankira
We crafted a vibrant brand around rhythm and music, encouraging self-expression with the tagline “lose oneself to the rhythm,” leveraging bold visuals and influencers for broad appeal.
The Incredible Generation
We launched “Asdemami Tiwlid” to normalize blood donation among youth, starting with a large event at Meskel Square and expanding to donation drives in 30 high schools.
Moyee Coffee
Inspired by Ethiopia’s highlands and close ties to coffee farmers, Moyee Coffee’s rebranding emphasized quality and fair chain principles with the tagline “The Higher Ground.”
Senselet Foods
Sun Chips and Spotlight embraced a creative marketing approach, launching an integrated campaign to raise category awareness and captivate the public.
EU & Africa
In collaboration with Ogilvy Social Lab and the EU delegation, we launched a campaign showcasing job creation with Senait’s story and education through Anteneh’s Erasmus journey.