In collaboration with Ethiopian Airlines, we crafted the “Fly Ethiopian – Go Organic Recipe Book,” blending culinary mastery with culture and lifestyle.
Ethiopian Airlines, a prominent aviation icon, aimed to showcase its culinary excellence and cultural richness through a comprehensive collection of gastronomic and cultural experiences. The challenge was to translate decades of culinary expertise into a campaign that not only celebrated the airline but also positioned it as a pioneer in standardizing the appreciation of national cuisines, culture, and heritage.
In a creative collaboration with Ethiopian Airlines, we embarked on the challenge of bringing their vision to fruition. Transforming years of culinary mastery into a 400-page collection, we vividly captured the art of ingredients, culinary practices, and easy-to-follow recipes. This endeavor seamlessly blended culture and lifestyle creative writing, complemented by exquisite photo production. Together, we ventured into uncharted territories, reimagining Ethiopian culture to create the “Fly Ethiopian – Go Organic Recipe Book.”
The campaign successfully celebrated Ethiopian Airlines as a pioneer in standardizing the appreciation of national cuisines, culture, and heritage. The “Fly Ethiopian – Go Organic Recipe Book” breathed life into a collection featuring insights from influential figures in Ethiopia’s culinary culture. The meticulously planned launch event offered an immersive journey through the campaign, showcasing its intent, relevance, and profound impact on the country, the airline, and all those eager to explore Ethiopia through a gastronomic journey. The result was a campaign that not only celebrated Ethiopian Airlines’ culinary excellence but also positioned it as a cultural ambassador and innovator in the aviation industry.
