SHINE BRIGHT

Welcome to Spotlight!

The Best Advertising Agency
in Addis Ababa, Ethiopia

Spotlight communications and Marketing is one of the best advertising and marketing agencies in Addis Ababa, Ethiopia specializing in marketing, advertising, branding & design, production, and PR. Trusted by brands like the European Union, Ethiopian Airlines, and Safaricom Ethiopia, we create bold, youthful, and unforgettable brand experiences that connect, inspire, and drive real impact.

OUR WORKS

Safaricom Ethiopia #1MoveAway

Advertising

Marketing

Production

St.George Beer - Adey Music & Studio

Marketing

Abbott Laboratories — Asdemamiw Twlid

Advertising

Brand & Design

Event Management

Saint George #Bemela Enfika

Marketing

Advertising

Safaricom Ethiopia #RoadTo10Million Campaign

Advertising

Marketing

Production

Safaricom Ethiopia #RoadTo10Million Campaign

Marketing

Recognized as the Best Marketing Agency in Addis Ababa, we focus on result-driven marketing strategies that connect businesses with their audiences. Our marketing solutions are backed by research, creativity, and innovation, helping brands to position themselves strongly in the competitive Ethiopian market.

Market Research

Shoppers Marketing

Experiential Marketing

Marketing Strategy

Promotional Marketing

Content & Email Marketing

PR & Communication

As the Best Marketing Agency in Ethiopia and one of the most trusted names in Addis Ababa, we understand that communication is the foundation of every successful brand. Our PR & Communications services ensure that your brand voice is strong, consistent, and impactful. From managing reputation to building meaningful media relations, we specialize in strategies that enhance credibility and trust

Reputation Management

Risk and Crisis Management

Media Relation

Communications Strategy

Media Training

Public Relations Campaigns

Advertising

As the Best Advertising Agency in Addis Ababa and Ethiopia, we provide 360° advertising solutions that make brands visible across platforms. Whether it’s traditional media or digital advertising, our campaigns are designed to maximize reach, engagement, and conversions.

Television Advertising

Print Advertising

Affiliate & Influencer Marketing

Radio Advertising

Out-of-home Advertising

SEO | SMO | PPC |

Digital Marketing

In today’s digital-first world, our expertise as the Best Advertising Agency in Addis Ababa makes us the go-to partner for businesses aiming to grow online. From SEO to influencer marketing, we deliver strategies that ensure visibility, engagement, and measurable growth.

Search Engine Optimization (SEO)

Social Media Marketing (SMM)

Content Marketing

Search Engine Marketing (SEM/PPC)

Social Media Optimization (SMO)

Analytics & Reporting

Production

As one of the leading Best Advertising Agencies in Ethiopia, we offer complete production services to bring your brand story to life. From TV commercials to documentaries and creative shoots, we deliver high-quality content that connects with audiences.

TVC

Documentaries

Video Production & Editing

Talk Shows

Photography

Creative Campaign Shoots

Website Development

As a full-service agency, we go beyond advertising and marketing. Being trusted as the Best Marketing Agency in Ethiopia, we also provide innovative web development services tailored to your business goals. Our websites are designed to be responsive, user-friendly, and conversion-focused.

Custom Website

CMS Development

Website Maintenance & Support

E-commerce Website

Web App Development

Responsive & Mobile-friendly

Brand & Design

Being the Best Marketing Agency in Ethiopia, we believe that branding is more than just a logo — it’s about creating an identity that resonates. Our creative team crafts designs and brand strategies that make businesses stand out in Addis Ababa and beyond.

Brand Identity

UX/UI & Web Design

Corporate Collateral Design

Graphic Design

Logo & Creative Assets Design

Packaging Design

Event Management

With years of expertise, we are known as the Best Marketing and Advertising Agency in Addis Ababa for organizing impactful events. From planning to execution, we manage every detail to ensure your brand is showcased in the best possible way.

Event Engagement and Entertainment

Corporate Events & Exhibitions

AWARDS

"We're proud of the trust and recognition we've earned along the way. From impactful public sector initiatives to highly effective brand campaigns, our work has been honored for driving real results and meaningful change."

Edelman African Network

Excellence In Design Award, Safaricom

Africa Marketing Confederation

Most Effective Campaign of the Year 2025, Safaricom

Edelman African Network

Storytelling Mastery Award Abbot Laboratories

Edelman African Network

Best Campaign of the Year 2024, Safaricom

Africa Marketing Confederation

Not for profit/public sector of the year, Min of Health & Blood Bank ETH

Edelman African Network

Outstanding Collaboration Award, Safaricom

Edelman African Network

Excellence In Design Award, Safaricom

Africa Marketing Confederation

Most Effective Campaign of the Year 2025, Safaricom

Edelman African Network

Storytelling Mastery Award Abbot Laboratories

Edelman African Network

Best Campaign of the Year 2024, Safaricom

Africa Marketing Confederation

Not for profit/public sector of the year, Min of Health & Blood Bank ETH

Edelman African Network

Outstanding Collaboration Award, Safaricom

INDUSTRIES

We work across diverse industries, bringing tailored strategies and creative solutions that deliver real impact. From telecom and finance to fashion, film, real estate, and technology, our experience allows us to understand unique challenges and design approaches that help each sector thrive.

OUR CLIENT'S

OUR AGENCY NETWORKS

A multi-industry creative ecosystem powering everything from storytelling to technology and experiences.